“You can’t buy attention anymore.” Alex Bogusky, co-chairman of Crispin Porter + Bogusky
Dell has sold $3 million worth of computers on Twitter. Lenovo cut call center activity by 20% by directing customers to a community website for answers. Retweets supporting Susan G. Komen for the Cure resulted in 11,000 visitors to the Atlanta Chapter’s website.
What works in the business world can also work in the literary world. Writers who want to promote their careers might take a tip from Socialnomics author Erik Qualman, who supplied those stats, and makes the case for using social media to drive engagement and sales, in this video.