Building the brand (and career) through books

In the digital age, books may seem hopeless outdated. But as a marketing tool, they can generate attention and credibility in a world overloaded with messages.

DyanMachan“The entrepreneur with a book under her belt is no longer a schnook fighting for recognition; she’s a published author sharing her wisdom.” Dyan Machan (“Is a Book the New Business Card?”) writes at SmartMoney.

That dovetails nicely with today’s communications gestalt, which, like social networking, puts the emphasis on sharing.