There’s a decent article over at PRSA on how companies can more effectively use social media to promote their business.
Yes, it says the usual things but author Anthony Rotolo makes a point worth repeating: social networks aren’t broadcast media. They’re about conversation. You don’t push a message, or a product. You create a dialog with clients and customers. You help them solve problems. You ask them for advice. And you use that feedback to make your products and services more useful.
Seems like something worth shouting about.