Ira Glass, host of radio’s “This American Life,” talks about the building blocks of a great story in a series of four videos on YouTube. His advice on crafting a compelling story works for any format, print, audio or video: start with an anecdote, not just a theme. Have one thing happen after another. Then let someone reflect on the importance of what they’ve just experienced.
Perhaps Glass’ most crucial piece of advice is the most obvious and over-looked: trial and error leads to success. Or as Glass puts it, “The most important thing you can do is do a lot of work.”