More than half of all adults in the United States have used the internet to watch or download video. That from the Pew Internet & American Life Project, run by the nonpartisan Pew Research Center.
The most popular content? Comedy or humorous videos, rising in viewership from 31% of adult internet users in 2007 to 50% of adult internet users in the current survey. Educational videos ranked second, rising from 22% to 38%. In last place were political videos, although their doubling in viewership from 15% to 30% signals yet another shift in engagement and content delivery.
The report is based on data from telephone interviews conducted by Princeton Survey Research Associates International between June 18-21, 2009 among a dual-frame (cell and landline) sample of 1,005 adults, 18 and older.
While marketers have plotted this growth for years, traditional media have recently seen the light, with newspapers and other outlets charging their reporters with carting video-capable cameras along with their notepads. The newest wrinkle in that trend comes by way of National Public Radio, which shows that it, too, has the chops to survive in this brave new world.
Prior to an interview at the All Things Digital conference, NPR CEO Vivian Schiller provided a humorous glimpse at NPR personalities trying out new digital technologies. After a passionate introduction by Schiller, the co-hosts of All Things Considered, Robert Siegel and Michele Norris, are transformed through the magic of stutter edit into urban hipsters.
Max Headroom would be proud.