There’s a scene in the movie “Minority Report” where digital screens read the eyeballs of Tom Cruise’s character and serve up personal ads. A trio of articles this week shows that, as the Borg like to say in “Star Trek,” trying to escape the long arm of marketers has become futile.
Starting on June 17, ESPN will display its broadcast of golf’s U.S. Open on trucks near sports bars and festivals in New York and Chicago. At 14 ft. by 8 ft. those digital displays will be hard to miss.
Separately, the New York Times is reporting that Automated Media Services is testing a system that allows agencies to buy commercial time in stores. By placing the 3GTV displays near the items being sold, advertisers hope to reach consumers as they’re making a decision to buy.
And finally comes word that digital will surpass newspaper advertising in the United States by 2014. Digital ads are projected to increase to $34.4 billion while the print equivalent will drop to 22.3 billion, the Wall Street Journal reports. The channels of choice? Your computer and smart phone.
Guard your eyes.