Social media for the buttoned-down mind

Fans of Charlene Li know that she’s a corporate gal. She doesn’t advocate turning a company’s marketing over to customers or encouraging employees to use social media without some checks and balances. As she writes in her book Open Leadership, organizations must pay attention to what clients and customers are saying, but they need to give themselves some structure before they engage.

So we were delighted when Li showed up at PRSA’s 2010 International Conference to discuss the next round of trends in social media marketing—and how a buttoned-down organization can use these freewheeling networks to its advantage.