Eight percent of adult Internet users say they use Twitter. The greatest percentage of users are college-educated Hispanic women aged 18-29 who live in cities. Those are the results of a first-ever survey by the Pew Research Center’s Internet & American Life Project that focuses exclusively on users of the microblogging service.
Twitters users differ on how frequently they check the service to monitor material from their networks. A little more than a third check daily while a comparable number say they rarely check the site.
Most users post a mix of personal and work-related information. A majority say that they post “humorous or philosophical observations.” And if your business is interested in tracking down these users to serve them messages and ads, the study reveals that 24% of respondents use the service to tweet their location, with 7% of them doing so on a daily basis.