If you’re a creative who wants to market your work, comScore knows where to find your audience. They’re on Facebook.
Social media continues to attract more viewers and advertisers, according to comScore’s report “The 2010 U.S. Digital Year in Review.” Nine out of every 10 U.S. Internet users visits a social networking site every month, accounting for 12% of all time spent online in 2010, the digital measurement firm reports in the whitepaper. Facebook leads the pack of sites that receive that traffic with nearly 154 million unique visitors last year.
Advertisers have followed, serving up 4.9 trillion display ads, an increase of 23% over 2009. Social networking publishers delivered 34% of those ads, up 11% over the previous year.
Creatives interested in marketing their work on a shoestring might want to follow the trend. As they say on Wall Street, don’t fight the tape.