Beauty pays. That’s the conclusion of Daniel Hamermesh, economics professor at the University of Texas in Austin, who measured the economic benefits of looking good.
- Attractive people are likely to earn about 3% to 4% more than a person with below-average appearance.
- Better-looking people tend to sell more products or attract more new customers.
- White-collar criminals are more successful if they are better-looking.
For us mortals, is plastic surgery the answer? Hamermesh says research doesn’t support that conclusion. “Surgery pays back less than $1 for every $1 spent. But it might make you feel better.”