More than skin deep

Beauty pays. That’s the conclusion of Daniel Hamermesh, economics professor at the University of Texas in Austin, who measured the economic benefits of looking good.

His conclusions:

  • Attractive people are likely to earn about 3% to 4% more than a person with below-average appearance.
  • Better-looking people tend to sell more products or attract more new customers.
  • White-collar criminals are more successful if they are better-looking.

For us mortals, is plastic surgery the answer? Hamermesh says research doesn’t support that conclusion. “Surgery pays back less than $1 for every $1 spent. But it might make you feel better.”