Mashable, the source of all things digital, describes Pinterest as a “digital pinboard,” a place where users can connect to others through shared tastes and the images that fascinate them. Users create category-based boards and then pin images to them. They can populate those boards by finding media online or uploading their own artwork. The boards are visible to all users, who can repin images on their own boards, “like” those images and follow other users.
So what does an image-based social site look like? Let’s take a look at my boards. I started by collecting images in some of the preset categories such as “Favorite Places & Spaces.” After that I created a few categories like “Design” and populated them with Pinterest user images I thought were worth sharing. Finally, as a bruising cold spell swept across the Northeast, I uploaded a few original photos I’d taken last winter after a snowstorm. (I’m trying to go beyond the share-the-misery idea and find something positive about a foot or more of snow.)
A few hours after the photo went live Cassandra Gouws from Pretoria, South Africa repinned it for one of her collections labeled “Travel.” I’m returning the favor and following that board and one more called “Amazing Photography.”
What impact Pinterest will have on the social and business community is anyone’s guess. Mashable only started covering it last October. And at this point participation is by invitation only. But as of late last year some 30,000 people had downloaded the Pinterest app from iTunes. And Mashable has written a primer on its use.
Participating takes more work than Tweeting and yields a smaller audience than Facebook but the site may appeal to people who prefer visuals to text. And since one of the default categories involves favorite products, Pinterest is positioning itself for companies in the fashion and design industries.