PR firms see growth in 2012

More than half of America’s biggest PR firms say revenue and headcounts rose last year over 2010.

According to the Council of Public Relations Firms, which represents more than 100 of America’s leading public relations agencies, 70 percent of firms report that final 2011 revenues will be higher than in 2010. Only 13 percent anticipate lower revenues. Growth is coming from the consumer product, healthcare and energy sectors.

More than a third of those firms anticipate higher budgets in 2012. Some 60 percent report increased headcounts at the end of 2011. About three-quarters of firms expect an increase in social media services while more than a third expect growth in business-to-business, corporate communications and issues management.

The council notes one other trend for 2012: 57 percent of its agencies foresee partnering with outside firms to expand their capabilities.