Invisible PR

Mercedes is taking its marketing on the road. The luxury carmaker plastered the side of its new F-Cell car with LEDs and mounted a camera on the other side. It then streamed video of its surroundings to the display, turning the car into a chameleon, virtually invisible except for the wheels.

Mercedes toured Germany to promote its zero-emissions hydrogen fueled model. Judging from the video the stunt gathered a lot of attention, especially from onlookers who mugged for the camera, and a few minutes of video fame.