Across the digital divide

The stakes continue to rise for print publications.

Last week came news that for every dollar publications earn on their digital editions they lose ten times that amount in print advertising revenue. A new survey out today suggests that gulf will only continue to widen.

Fifty-nine percent of U.S. marketers plan to spend more on social media display ads in the coming year, according to a study by Advertiser Perceptions. Some 31% expect to spend more on ad networks/exchanges and 15% plan to spend more on agency trading desks. An 80% increase in the mobile space will lead an overall increase of 43% ad spending, eMarketer reports.

Whether the shift is good or bad is a moot point. It is what it is. The eyeballs have moved to digital. Print needs to migrate, too.