The business end of social media

What’s the hottest trend in social media and how can we jump on it? If your marketing team is investing in this brave new world, those are the wrong questions to ask. That according to Jay Baer, a social media speaker, author, consultant and co-author of The NOW Revolution.

During a webinar this week Baer listed the right and wrong questions agencies ask about social media. I’m not going to spoil an entrepreneur’s work by divulging all eight but three may convince you that Baer knows whereof he speaks.

  • What is the best way to get Facebook “likes” and Twitter follows? A better question is, How can we encourage existing fans to take action in social media?
  • How can we create a killer social media campaign that gets noticed? A better question is, How can we develop a sustained, ongoing social strategy that turns customers into advocates over the long run?
  • How can we make a viral video that gets thousands of views? A better question: How can we optimize a video so our customers can find it?

His bottom line when marketing via social media? The advice you live by in all of your business dealings: Strive to be helpful.