Fifteen percent of online adults use Twitter, about the same number who said they used the microblogging service last May, according to a study by the Pew Research Center. As of February 2012, some 15% of online adults use Twitter; 8% do so on a typical day. Overall Twitter adoption remains steady, as the 15% of online adults who use Twitter is similar to the 13% of such adults who did so in May 2011.
“At the same time, the proportion of online adults who use Twitter on a typical day has doubled since May 2011 and has quadrupled since late 2010—at that point just 2% of online adults used Twitter on a typical day,” according to the center. “The rise of smartphones might account for some of the uptick in usage because smartphone users are particularly likely to be using Twitter.”
Twitter use is skewing younger, however. While Twitter use within the overall population remained steady over the last year, adults between the ages of 18 and 24 are the exception. Nearly one-third of Internet users in this age group now use Twitter, up from 18% in May of 2011 and 16% in late 2010. Twitter use by those in their mid-20s to mid-40s largely leveled off in the last year.
You can read the full findings here.
— Jeff Widmer