More Americans own e-book readers than tablet computers, according to a new report from the Pew Internet and American Life Project.
Last year tablets like the iPad had a slight lead over e-readers such as Kindle and Nook. But by May of this year, 12% of U.S. adults said they own an e-reader while 8% own a tablet computer.
“The percent of U.S. adults with an e-book reader doubled from 6% to 12% between November 2010 and May 2011,” Pew reports. “Hispanic adults, adults younger than age 65, college graduates and those living in households with incomes of at least $75,000 are most likely to own e-book readers. Parents are also more likely than non-parents to own these devices.”
Owning one doesn’t mean you can’t own the other. The survey noted an overlap in ownership, with 3% of U.S. adults owning both devices. Nine percent own an e-book reader but not a tablet while 5% own a tablet computer but not an e-reader.
The move to e-books is looking like a stampede.
Online retailer Amazon.com said today that it’s selling more electronic books than printed versions. The company says it sells 105 e-books for every 100 physical copies it sells.
Next Tuesday rival Barnes & Noble will ratchet up the competition when it introduces a new generation Nook e-reader to compete with Amazon’s Kindle.
B&N chief executive William Lynch told the Wall Street Journal that despite a late start his company has captured 25% of the digital books market. It has also grabbed a good chunk of the market for electronic magazine subscriptions. “We’ve also sold more than 1.5 million magazine subscription orders and single copy sales on the Nook newsstand.”
The irony of Tuesday’s announcement (or maybe the marketing strategy) is that it happens during the week of BookExpo America (BEA), which bills itself as the largest publishing event in North America. It has traditionally promoted paper copies. This year BEA will co-host a session on electronic publications with the IDPF Digital Book Conference 2011, at the Javits Center in New York City.