More Americans own e-book readers than tablet computers, according to a new report from the Pew Internet and American Life Project.
Last year tablets like the iPad had a slight lead over e-readers such as Kindle and Nook. But by May of this year, 12% of U.S. adults said they own an e-reader while 8% own a tablet computer.
“The percent of U.S. adults with an e-book reader doubled from 6% to 12% between November 2010 and May 2011,” Pew reports. “Hispanic adults, adults younger than age 65, college graduates and those living in households with incomes of at least $75,000 are most likely to own e-book readers. Parents are also more likely than non-parents to own these devices.”
Owning one doesn’t mean you can’t own the other. The survey noted an overlap in ownership, with 3% of U.S. adults owning both devices. Nine percent own an e-book reader but not a tablet while 5% own a tablet computer but not an e-reader.
More people say they get their news from the Internet than from newspapers, according to a survey by the Poynter Institute and other organizations. Some 41% of readers say they get most of their news online, besting newspapers as primary sources by more than 10%.
Ad dollars are following the eyes. “Last year marked the first time online advertising outpaced newspaper advertising,” Jolie O’Dell reports at Mashable.
The numbers come from the State of the News Media 2011, the eighth edition of an annual report on the health and status of American journalism. The survey results are drawn from a sampling of more than 2,000 adults in January 2010. The report was produced by the Project for Excellence in Journalism and funded by the Pew Research Center.
The study finds the state of newspapers, and journalism by proxy, is more problematic than other media. In an essay based on study results a trio of writers — Rick Edmonds of the Poynter Institute and Emily Guskin and Tom Rosenstiel of the Project for Excellence in Journalism — predict cultural and economic shifts will continue to batter the medium.
Last year, as other media rallied, advertising revenues at newspaper organizations fell by more than 6% — that after a recession-led drop of 26% in 2009. Print circulation declined by 5% daily. That means more job cuts in newsrooms, which the study estimates have shrunk by 30% in the last 10 years. Despite the declines profit margins remain around 5%.
Unfortunately for those organizations, the survey found newspapers still haven’t discovered how to generate revenue from digital initiatives. Ad revenue increasingly comes from independent networks, aggregators such as Google and social networks such as Facebook. Newspapers also have little control over content and access to reader metrics when companies like Apple deliver their product.
“The clock,” the report concludes, “continues to tick on finding strong supplementary revenue streams as print seems certain to stagnate or decline further.”
More than half of all adults in the United States have used the internet to watch or download video. That from the Pew Internet & American Life Project, run by the nonpartisan Pew Research Center.
The most popular content? Comedy or humorous videos, rising in viewership from 31% of adult internet users in 2007 to 50% of adult internet users in the current survey. Educational videos ranked second, rising from 22% to 38%. In last place were political videos, although their doubling in viewership from 15% to 30% signals yet another shift in engagement and content delivery.
The report is based on data from telephone interviews conducted by Princeton Survey Research Associates International between June 18-21, 2009 among a dual-frame (cell and landline) sample of 1,005 adults, 18 and older.
While marketers have plotted this growth for years, traditional media have recently seen the light, with newspapers and other outlets charging their reporters with carting video-capable cameras along with their notepads. The newest wrinkle in that trend comes by way of National Public Radio, which shows that it, too, has the chops to survive in this brave new world.
Prior to an interview at the All Things Digital conference, NPR CEO Vivian Schiller provided a humorous glimpse at NPR personalities trying out new digital technologies. After a passionate introduction by Schiller, the co-hosts of All Things Considered, Robert Siegel and Michele Norris, are transformed through the magic of stutter edit into urban hipsters.
Max Headroom would be proud.