Measuring your brand’s health

On Mashable this morning strategist Jacqueline Zenn lists nine ways to measure your brand’s social media health. Yet metrics aren’t the salvation for every social media program or campaign. “Even with all these metrics,” she cautions, “it is important to remember that there is no magic formula that will simply turn your social media marketing efforts into dollars.”

For those who want to get more measurement bang for their buck, here are three metrics that should top the list:

  • Interactions. The number of replies or comments you receive on a given post, tweet or update.
  • Influencers. The number of mentions by users you’ve designated as key influencers because of their social media following.
  • Mobile. The number of mentions of a brand on mobile social sites.

You can read about the other metrics at Mashable.

— Jeff Widmer