For indie authors, publish or perish

There’s a saying in the academic world—publish or perish. It means that if you want a tenured position, you must publish your research, or your dream of advancement will perish.

Writers who want to share their work face the same dilemma.

Years ago, people wrote books and sent them to editors who hired others to read through the pile of manuscripts in the hope of finding the next Updike or Jong. When editors ceded that job to agents, they followed the same procedure, acting as editorial screens to deliver works with literary or commercial potential. It was a respectable system.

Self-publishing wasn’t. People viewed indie authors with the same credibility afforded Donald Trump. Even the name of printers who handled the work, vanity presses, spoke volumes about DIY status. And for good reason. If a professional, an agent or editor, didn’t vet your work, you could bet the writing would look as amateurish as the cover design.

Joanna PennToday, indie publishing—uploading your work to e-book brokers and print-on-demand houses like Smashwords and Amazon—has gained a small measure of respect. Some proponents, Joanna Penn of the Creative Penn among them, count the followers of their blogs and podcasts in the thousands. Some writers like Bob Mayer, the former Green Beret and Area 51 series author, sell tens of thousands of units.

Self-publishing is not that onerous, they say. Gone are the days of loading up the station wagon with cartons of books and flogging them to libraries and stores. POD services print and deliver books as readers order them. Yes, with indie publishing, you won’t get the marketing, distribution or stamp of credibility offered by a traditional publisher. But if you’ve queried hundreds of agents with no takers, you need another option.

swiftwaterbigThrough the end of the eighties, that wasn’t necessary. When I last pitched a novel, I landed a series of agents who did the heavy lifting. A decade later, when I wrote my first non-fiction book, the Spirit of Swiftwater, I took the manuscript directly to the publisher, an academic press that wanted to start a business imprint. For the second book, the publisher called me.

Those were the days.

For Peak Season, my debut crime-fiction novel, I queried seventy-six agents and editors. Nada. For Mr. Mayhem, the first of the Brinker novels, due out this fall, I queried seventy-five. Zip. So I declared independence.

That proved simple but not easy.

Publishing is no longer a question of DIY vs. traditional. Today we choose between sharing our work and giving up. That means authors must not only learn how to write, we need to develop skills in editing, proofing, design, social media, marketing and distribution. Add persistence to the mix and we have the ingredients for a new system that, like the old, offers satisfaction but doesn’t guarantee success.

From a gatekeepers’ perspective, the traditional system makes sense. In this name-brand culture, editors and agents look for a sure thing. Paid on commission, agents don’t need to take a chance on the unknown. New authors present too much risk with too little guarantee of reward.

My advice to emerging writers is to ignore the stigma of indie publishing. If you want someone to take a chance on your work, there’s only one place to look . . . in the mirror.

Judging a book by its cover

I remember the day it it finally arrived . . . the cover for the Kindle version of Peak Season, the first in the CW McCoy series of crime novels. With its palm-tree sunset and police motif, the artwork reflected the setting and theme of the book—the fictional city of Spanish Point and the dilemma narrator CW (Candace) McCoy faces in her new life: how to live in peace while surrounded by violence.

Pageflex Persona [document: PRS0000038_00064]Here she is, working in a resort town in Florida, selling beach homes to the uber-rich, sailing with a former police commander and kayaking with a hunk who manages more money than the Philadelphia Mint. Paradise by most standards. If it weren’t so dangerous, she’d find the situation ironic.

That’s a lot to ask a designer to convey. Even more taxing is translating emotional nuance into something people can see.

I know, I’ve tried. Back when I made my living as an art director as well as a writer, I designed the cover and interior of my first published work of nonfiction, the Spirit of Swiftwater. It proved challenging but fun. I selected objects that embodied the theme, hired a terrific photographer (David Coulter), designed the cover in Quark and handed the whole thing to the printer.

Fast forward a dozen years to a technology that has outrun my ability to comprehend it. The applications are new and utterly complex. I tried designing a cover for Peak Season in Photoshop and cringed. Time to get professional help.

I found Rick Smith’s how-to book CreateSpace and Kindle Self-Publishing Masterclass on Amazon and followed it to a site called Fiverr. There I found a person in Bulgaria who created a design that’s provocative, attractive and professional.

But it’s your opinion that counts. Can you judge a book by its cover? Has a cover ever made you want to read a book?

‘Peak Season’ goes video

It’s the latest rage: just as movies have trailers, books do, too. Here’s the video with voice-over for Peak Season, the first of the CW McCoy crime novels. Is it under the bar, over the top or does it hit the Goldilocks spot . . . just right?

Watch it here or visit my site on YouTube.

[iframe id=”https://www.youtube.com/embed/natgvgPWsO4″ align=”center” mode=”normal” autoplay=”no”]

 

Hook, line and action scene

David Hagberg doesn’t mess around. During a workshop in Venice, Florida, he said genre writers have to hook readers early, and the best way to do that is with action. He should know. He’s written a dozen thrillers for TOR.

After the session, I said I couldn’t decide how to begin Peak Season, a crime novel set in the fictional Florida beach town of Spanish Point. Should I start with the inciting incident, the one that drags the protagonist, CW McCoy, into the action? Or should I start with the scene that caused her to lose her gun, her badge and her self-confidence, the incident that propelled her to take refuge in this resort town by the sea?

In that big, bellow of his Hagberg said, “Start with the action!” I think people from Tampa to Naples heard him. I certainly did.

Was he right? Take a look at the first few pages of the novel and tell me what you think. (You can reach me through the email link at the bottom of this website’s homepage.)

1.

I spotted the gun as soon as I walked through the door. Nicholas Church aimed a Glock 22 at his wife and daughter, arms straight and locked, his finger touching the trigger. His wife’s hands held nothing but air. The daughter gripped the back of her mother’s dress. Church’s eyes looked hard, the wife’s anguished, the little girl’s wide with terror.

“Bitch!” he roared and the soGun range silhouetteund echoed throughout the dead kitchen.

My face burned. After leaning out to call for backup, I stepped fully into the room and identified myself. He knew me. We’d worked together for two years. I held my hands away from my holster where he could see them. Non-threatening. No show of force. Talk him down.

Church filled the kitchen. He stood over six-feet-six and weighed more than 250 pounds, black hair slicked back, khaki slacks still creased despite the hour, white shirtsleeves rolled to the forearms to reveal a blue Marine Corps tattoo nestled among a thatch of hair. Under the fluorescent lights his silver badge glowed. Two years ago he’d received a citation for rescuing a woman trapped in a car. A year later the department had placed him on leave for beating a suspect during a drug bust. The wounded hero.

At five-foot-five, Anita Church shrank before her husband. She looked mid-twenties with a sharp nose and wisps of blond hair that floated around dangling earrings. She wore a sundress of pale yellow and blue, belted at her slender waist, and ballet shoes. Her wedding and engagement rings sparkled, as if to mock Church’s badge. When I moved closer, she glanced at me as if to say, you’re a woman, you can save me, and reached behind to clutch her daughter.

The girl was maybe seven, dressed in jeans and a sparkling pink T-shirt that depicted one of the Disney princesses. She wore pink slippers with rabbit ears. Junie, I thought. Nick called her June Bug.

For the third time that night I reminded myself that I didn’t belong there. Patrol responded to domestics, not detectives. My luck I was passing the neighborhood when the call came in. I inched forward, using Church’s name, reminding him that I was a cop and understood his anger, telling him to lower the weapon, showing him that we could talk. I gestured in slow circles, sliding to the right, watching his face, his fingers.

No one else in the room. Copper-bottom pots hanging from the ceiling. Two openings arching into shadow, one on the left that led to the laundry, one to the right that opened onto a formal dining room. In the silence I could hear him breathe, shallow, nasal. Somewhere in the house a clock chimed.

Where the hell is backup?

Church stood to my left, aiming across a table set with flowers and fruit, feet braced, both hands gripping the gun. With the slightest movement of his head he glanced right and ordered me to leave.

Tension clawed my neck. “Nick.” I kept my voice steady, my hands where he could see them. “You don’t want to do this. Put the weapon down. We can talk, whatever it is, we can talk.”

Behind me I sensed movement. A young male officer drew his weapon and crouched into firing position, his boots chirping on the tile. A radio squawked. Anita Church clutched at Junie and started to wail.

I shoved my hand into the holster and raised my weapon while edging to the right. In a voice deep from the gut I yelled, “Drop the gun!”

He kept the pistol trained on his wife. “Stay out of this!”

I tightened my grip, arms and stomach clenched, breath and blood pounding in my ears. “Drop the gun! Now!”

I watched his face, watched the eyes refocus on his wife, the jaw muscles tightening with the finger of his right hand, his stance shifting as the gun settled on the target. My vision narrowed and at the end of the tunnel Nicholas Church took in a deep breath as his index finger moved backward in slow motion.

Bam! Bam! The shots exploded in the tight space. The first round hit his chest and turned him. The second knocked him into the refrigerator. He slumped, his gun rattling on the tile. Anita screamed. Clinging to her mother’s dress, Junie gasped for air.

Ears ringing, the tang of gunpowder biting my nose, I holstered the weapon and put two fingers against Church’s neck and rose to call for an ambulance and the coroner. Walking across the kitchen to Anita and Junie, I guided them to chairs in the dining room. The crying crushed their faces. They’d soon slide from grief to shock. My arms shook and my stomach threatened to crawl out of my mouth.

You can buy Peak Season on Amazon, Smashwords, Barnes & Noble, iBooks and Kobo.

Writing from the distaff side of life

It’s time to switch genders.

In the genre of mystery and suspense, women have pioneered a tradition of writing as men: Agatha Christie, Elizabeth George, Ruth Rendell, Martha Grimes. Poirot, Linley, Wexford, Jury . . . masculine characters come alive in the hands of female writers. The men seem real, the writing accepted by the public.

But what happens when men write about the distaff side of life?

Peak Season 3D cover 375x548Sure, men have written about women since cave days. Their work ranges from sparkling (Robert B. Parker’s Susan Silverman) to riotous (P.G. Wodehouse’s characterization of Honoria Glossop and other females in the Jeeves and Wooster stories). But when it comes to getting into women’s heads, do men get it right?

Some authors seem to meet the challenge without effort: Anthony Doerr’s blind French girl, Marie Laure, in All the Light We Cannot See and Tony Hillerman in Listening Woman. Others, like Parker in his Sunny Randall series, seem to present female versions of their male characters.

Ignorant or undaunted, I’ve entered the fray with Peak Season, a novel about a former detective who surrenders her gun, her badge her and confidence after shooting a fellow officer. Moving to Southwest Florida to care for her ailing grandfather, CW McCoy swears off violence until a fugitive kidnaps her family and she’s forced to decide which side of the law she’s on.

In portraying life through CW’s eyes, I’ve steered clear of stereotypical male and female roles. She swears off guns but will defend herself. She longs for a relationship but doesn’t make it her life’s pursuit. Even while navigating the mostly male world of law enforcement, she puts a high premium on family and friends, qualities exhibited by both women and men.

When I began the CW McCoy series, I wondered whether I could voice the feelings of a woman. Now I wonder about a more practical question: can the public embrace that voice?

Brave new (digital) world

Everything old is new again . . . thanks to a little help from my friends.

My new website launched today. In the words of Crosby, Stills and Nash, it was a long time coming.

Checking the Internet Archive, affectionately known as the Wayback Machine, my first website went live in 2002, back in the day of dialup service. It was designed by Tom Thornton, a true artist and a gentleman if ever there was one.

The next iteration, the version we just replaced, went online in 2009 with an update a few years ago by a blessing of a designer, Robyn Dombrowski of Creative Heads in Sarasota, Florida. For her fortitude, she gets the patience-in-the-face-of-ignorance award.

After six years, we discovered the custom features of the site didn’t play well with WordPress anymore. The site didn’t look like the home of an author, either, since we’d designed it to sell marketing communications services to corporate clients.

The new site emphasizes my shift in focus from nonfiction to fiction, specifically to a series of crime novels I’m developing around two characters, former detective CW McCoy and a defrocked journalist known as Brinker. The website incorporates new ways to share stories about them and the publishing industry through social media links and an e-newsletter called Behind the Book. And wonder of wonders, the new contraption is responsive, which means the site should adapt to any browser or device that taps into it.

It was a long time coming but we’ve finally caught up with the digital age. Here’s to good friends and guidance . . . and another decade on the Web.

Jeff Widmer

Pulp Fiction: On the Bayfront

They skulked into my office like Dodger fans the day Bobby Thomson hit the shot heard ’round the world. Guy and his frail, both pulling faces. The mug must have lifted weights in his sleep. The dame had killer legs and a top that couldn’t contain her enthusiasm.

Neither could I.

“You Doyle?” muscles said, his voice tight as a dog collar.

I checked the black letters on the door. “Can Judy Garland sing?”

Popeye mouthed a cigarette. Tough baby.

“Take a load off,” I said, and we did the introductions. Dutch Malone worked the Navy Yard. Helga Nordmann worked on me. Her blue eyes could cut glass. Two kids squatting in a cold-water walkup in Bay Ridge. Out of money and out of luck.

Helga cracked her gum. “We got trouble.”

“So does Korea,” I said.

“Somebody’s trying to kill me.”

I smiled. “Now that’s a crime.”

Jeff Widmer

You can see this entry in the New York Times pulp fiction contest at this link.

The infectious prediction of thrillers

Some writers land in the right place at the right time. Others anticipate, showing us what life might look like in a few years if things go horribly wrong. Many of the near-futurists build their plots on epidemics. Bob Reiss (Black Monday) did it with oil. Patricia Gussin (Weapon of Choice) does it with biologics.

In Gussin’s novel, published in 2012 but set in 1985, thoracic surgeon Dr. Laura Nelson gets caught in a medical and bureaucratic firestorm when a fast-moving staph infection spreads through her hospital at the same time the facility receives its first AIDS patient. Aside from delivering a decent thriller, the author shows what happens when antibiotic-resistant infections spread, and how hospitals and agencies such as the CDC must work quickly to contain the disease.

Weapon-of-Choice-3DSince Gussin is not only a physician but the former vice president of consumer pharmaceuticals at healthcare giant Johnson & Johnson, she writes with great detail . . . and frightening authority. Frightening because people can use these microbes as weapons.

All of which leads us to the latest crisis in healthcare, the threat of an Ebola pandemic. People worry about travel and transmission. Writers evoke images of the plague. Institutions scramble to contain, treat and reassure.

In Gussin’s book, she details CDC protocols for isolation and decontamination. Have they improved since 1985? Do they work as well in airports as they do in books?

When you look into the near future, what do you see?

The secret life of writers

For many authors, the secret to the thriller is a secret.

In Karin Slaughter’s novel Fractured, Will Trent tells no one except two confidants about his dyslexia. The special agent for the Georgia Bureau of Investigation strives to prevent people from using his disability to compromise his career. He suffers. The writing doesn’t.

In Harlen Coben’s The Woods, prosecutor Paul Copeland tries to keep secret his connection to the crime he’s compelled to investigate. As with Trent, backstory becomes backlash. His adversaries use that secret as a weapon. Coben treats it as an accelerant.

Both authors use that creative tension to drive their characters, and their stories.

How far would you go to hid something from your past?