Lend us your friends’ ears

Audible has a new service called Clips. It works like bookmarks do in e-books and web browsers, with a feature for the sharing economy.

Here’s how.

Audible clipsFirst, you have to have the latest app for an iOS device. Then, when you hear a passage you’d like to share with others, tap the Clip icon, move the start and end points and save it the snippet, or share via email or social media.

Saving the clip allows you to return to that spot for a repeat performance. Benefit to you. Sharing the clip amplifies Audible’s marketing and might eventually put a few more pennies in the pockets of its authors and narrators. Game, set and match to Audible.

But before grow too critical, I’d like listeners to try the service on one of my audiobooks, Peak Season or Mr. Mayhem, depending on whether you like a strong female lead or a crazy disgraced journalist nattering in your ear for seven hours.

Speaking of nattering . . . let me know what you think.

Now hear this . . . tips on creating audiobooks

Kids aren’t the only people who like to hear a story.

According to the Pew Research Center, 14% of Americans listened to an audiobook in 2013. Adults with higher levels of education are more likely to have read audiobooks than those who did not attend college. And the vast majority of those who read e-books and audiobooks also read print books.

Good news for writers who like to listen to as well as tell stories.

Convinced audio could prove a way to boost my audience, I contracted with an Amazon service called ACX to produce an audio version of my first novel, Peak Season. ACX connects authors with producers and distributors of digital files, in this case, iTunes and Audible.com. It does not produce CDs.

ACX made it easy to import cover art and relevant details of the novel from Amazon. I completed a form with the specs I wanted–a female narrator with a voice in the lower range, speaking in American English with no regional accent. After uploading a short script that called for multiple voices, I listened to sample readings from producers, asked for auditions and even reached out to friends who have a flair for this kind of work.

Pageflex Persona [document: PRS0000038_00064]Choosing a narrator from the auditions proved difficult. All of them sounded professional. Most handled the multiple voices well, even the male characters. A few got creative and tossed in southern or Jersey accents. Two producers offered to include a short musical segment at the beginning and end of the narration, just as traditional publishers do.

The decision was entirely subjective. At the risk of sounding deranged, it came down to a choice of who sounded most like the voices in my head. I chose Pamela Almand, who does business as The Captain’s Voice. (She’s a former pilot. More on that in a later post.) The Audible.com cover appears at left. The audio version of the book should be listed on Amazon by the end of October.

For those of you who’d like to hear your work produced as an audiobook, a few suggestions:

Research the format before you head over to ACX. These projects take just as much work and time as independent print and e-book publishing. Fellow writer Erika Liodice (Empty Arms) has written a pair of insanely detailed posts on creating and marketing audiobooks, Navigating the Next Frontier in Digital Publishing: Audiobooks and 9 Easy & Inexpensive Ways to Promote Your Audiobook. The posts are encyclopedic.

Read the contracts. ACX says it delivers royalties of up to 40% but one example shows authors receiving a little more than $2 on a $30 audiobook. Audible gives free product to new customers and discounts to members, actions that will reduce the list price of your audiobook, and your royalty. Some producers will accept half of your royalty payments in exchange for their narration. Others want an additional stipend for narrating a book that may not sell enough to earn royalties. And unlike other Amazon services such as CreateSpace for print and Kindle Direct Publishing for e-books, ACX doesn’t allow authors to set the price of their audiobook, so you can’t control the profit margin.

Finally, learn from the experts. Indie author Joanna Penn offers several tips for creating and marketing your work as an audiobook. When it comes to running your writing career as a business, she’s one of the leading voices in the field . . . and well worth a listen.

A book by any other name . . .

Allusion Books logoThe U.S. Patent and Trademark Office has approved the registered mark of my publishing company, Allusion Books. Right now I’m only publishing books that I write, such as Peak Season, Riding with the Blues and a new crime series, Mr. Mayhem, due at the end of November.

The examining attorney for the USPTO did have to amend the identification of goods and services in my application to state that no claim is made to the exclusive right to use the word “books” apart from the mark as shown.  All you folks at the Big 5 publishing houses–Hachette, HarperCollins, Macmillan, Penguin Random House and Simon and Schuster–you can breathe now.

Steaming up summer with romance novels

The heat is on this summer as National Public Radio takes on one of the steamier segments of the publishing industry.

Jennifer Crusie Bet MeNPR Books is focusing on romance novels. And their recommendations are not so-called “bodice rippers” or historical romances—they’re contemporary stories that straddle the categories of fiction.

The works blend the genres of romance and mystery or romance and humor to create contemporary novels that can appeal to a wide range of readers, not just those raised on Barbara Cartland or Janet Dailey. (Who hasn’t read at least one of the books in the Calder series? OK, don’t answer that.)

The NPR project features a more contemporary group of works like Bet Me by Jennifer Crusie, Match Me If You Can by Susan Elizabeth Phillips and Something About You by Julie James, a murder mystery involving an attorney and an FBI agent.

No mention of Janet Evanovich’s Stephanie Plum series. How would you categorize them, as romantic suspense?

You can listen to the series on the NPR website.

Scouting for talent with Kindle

In another effort to challenge traditional publishers, Amazon has announced a program to test and market e-books before they’re published.

Called Kindle Scout, the program allows authors to place their unpublished work before a focus group of readers. If they like your book, Amazon may offer an advance and royalties through a five-year contract.

It’s crowd-sourcing for the unpublished author. And the key word here is unpublished. Only e-books that have not seen publication in any form except blog posts are eligible for Kindle Scout.

Authors thinking about selling their e-books through competing channels such as iBooks and Barnes & Noble’s NOOK should read the fine print. Kindle Press acquires worldwide publication rights for e-book and audio formats in all languages. The e-book is automatically enrolled in Kindle Unlimited and the Kindle Owners’ Lending Library.

On the plus side, giving away a previously unpublished e-book enrolls the author in Amazon’s marketing program.

Amazon is looking for e-books in these categories: Romance, Mystery & Thriller, Science Fiction & Fantasy, and Literature & Fiction. Action & Adventure, Contemporary Fiction, and Historical Fiction will be accepted within the Literature & Fiction category. To apply for the program, the author must be 18 or older with a valid U.S. bank account and a U.S. Social Security number or tax identification number.

Should you jump in? Only with eyes open. You can review the Kindle Scout guidelines here.

Kindle Scout

Stonewalled . . . and a glimmer of hope

When I pitched a review of Peak Season to Bill Kline, he respectfully declined. Lehigh Valley Business, the journal in Bethlehem (Pennsylvania) he edits, doesn’t deal in fiction. But if I could find an except from the novel with a commercial theme, he’d run it.

And he did. (Always a stickler for readability, the subheads are his.) You can view the excerpt as a PDF and, in three weeks, the original online.

Bill and I go back. I worked with him when he served as copy chief of the Pocono Record in Stroudsburg, Pa. He created the paper’s first Sunday edition and made it a showcase. His content and design pushed the conservative newspaper into the modern world. During the early 2000, we both worked in the Valley. He served as a sports and Sunday editor at Allentown’s Morning Call  while I worked in public relations for an agency in Bethlehem.

LVB and I also go back. I wrote numerous articles for the publication when it was known as the Eastern Pennsylvania Business Journal. It’s now a diverse and colorful journal, online and off, led by an editor who isn’t afraid to stretch.

 

Peak Season excerpt LVB 8-17-15

For indie authors, publish or perish

There’s a saying in the academic world—publish or perish. It means that if you want a tenured position, you must publish your research, or your dream of advancement will perish.

Writers who want to share their work face the same dilemma.

Years ago, people wrote books and sent them to editors who hired others to read through the pile of manuscripts in the hope of finding the next Updike or Jong. When editors ceded that job to agents, they followed the same procedure, acting as editorial screens to deliver works with literary or commercial potential. It was a respectable system.

Self-publishing wasn’t. People viewed indie authors with the same credibility afforded Donald Trump. Even the name of printers who handled the work, vanity presses, spoke volumes about DIY status. And for good reason. If a professional, an agent or editor, didn’t vet your work, you could bet the writing would look as amateurish as the cover design.

Joanna PennToday, indie publishing—uploading your work to e-book brokers and print-on-demand houses like Smashwords and Amazon—has gained a small measure of respect. Some proponents, Joanna Penn of the Creative Penn among them, count the followers of their blogs and podcasts in the thousands. Some writers like Bob Mayer, the former Green Beret and Area 51 series author, sell tens of thousands of units.

Self-publishing is not that onerous, they say. Gone are the days of loading up the station wagon with cartons of books and flogging them to libraries and stores. POD services print and deliver books as readers order them. Yes, with indie publishing, you won’t get the marketing, distribution or stamp of credibility offered by a traditional publisher. But if you’ve queried hundreds of agents with no takers, you need another option.

swiftwaterbigThrough the end of the eighties, that wasn’t necessary. When I last pitched a novel, I landed a series of agents who did the heavy lifting. A decade later, when I wrote my first non-fiction book, the Spirit of Swiftwater, I took the manuscript directly to the publisher, an academic press that wanted to start a business imprint. For the second book, the publisher called me.

Those were the days.

For Peak Season, my debut crime-fiction novel, I queried seventy-six agents and editors. Nada. For Mr. Mayhem, the first of the Brinker novels, due out this fall, I queried seventy-five. Zip. So I declared independence.

That proved simple but not easy.

Publishing is no longer a question of DIY vs. traditional. Today we choose between sharing our work and giving up. That means authors must not only learn how to write, we need to develop skills in editing, proofing, design, social media, marketing and distribution. Add persistence to the mix and we have the ingredients for a new system that, like the old, offers satisfaction but doesn’t guarantee success.

From a gatekeepers’ perspective, the traditional system makes sense. In this name-brand culture, editors and agents look for a sure thing. Paid on commission, agents don’t need to take a chance on the unknown. New authors present too much risk with too little guarantee of reward.

My advice to emerging writers is to ignore the stigma of indie publishing. If you want someone to take a chance on your work, there’s only one place to look . . . in the mirror.

Brave new (digital) world

Everything old is new again . . . thanks to a little help from my friends.

My new website launched today. In the words of Crosby, Stills and Nash, it was a long time coming.

Checking the Internet Archive, affectionately known as the Wayback Machine, my first website went live in 2002, back in the day of dialup service. It was designed by Tom Thornton, a true artist and a gentleman if ever there was one.

The next iteration, the version we just replaced, went online in 2009 with an update a few years ago by a blessing of a designer, Robyn Dombrowski of Creative Heads in Sarasota, Florida. For her fortitude, she gets the patience-in-the-face-of-ignorance award.

After six years, we discovered the custom features of the site didn’t play well with WordPress anymore. The site didn’t look like the home of an author, either, since we’d designed it to sell marketing communications services to corporate clients.

The new site emphasizes my shift in focus from nonfiction to fiction, specifically to a series of crime novels I’m developing around two characters, former detective CW McCoy and a defrocked journalist known as Brinker. The website incorporates new ways to share stories about them and the publishing industry through social media links and an e-newsletter called Behind the Book. And wonder of wonders, the new contraption is responsive, which means the site should adapt to any browser or device that taps into it.

It was a long time coming but we’ve finally caught up with the digital age. Here’s to good friends and guidance . . . and another decade on the Web.

Jeff Widmer

Readers get face time with authors

Simon & Schuster Digital has created a site where authors can respond to reader questions through webcam videos. Called Ask the Author, the site gives readers a direct way of interacting with writers.

As of March 7 the website listed 10 authors who are willing to talk with fans. They range from Brad Thor, author of The Athena Project, to Lisa McMann, author of Cryer’s Cross; Goodnight, Tweetheart‘s Teresa Medeiros, and music and sports author Chuck Klosterman.

Here’s how it works. Visitors click on the “talk to” button below an author’s photo and type their question. Then they check back for a response. No word from S&S on whether the system will offer live chat at a future date.

Writers with their own websites might consider doing the same in real time.

Ask The Author

Libraries to present book, author expo July 10

The Associated Libraries of Monroe County will present Monroe County Book Expo on Saturday, July 10, from 10 a.m. to 4 p.m. at the Eastern Monroe Public Library in Stroudsburg, PA. The event will showcase the published works of Monroe County residents. It also strives to encourage aspiring writers and support the exchange of ideas about the creative process and the publishing business.

The expo will offer two feature presentations: a morning panel of authors and bloggers focused on helping writers get their work published and noticed and an afternoon discussion by Michael Ventrella on “The Pitfalls of Self-Publishing.”

EMPL branchParticipating authors must live or own property in Monroe County. They will be offered a space that measures about 36”x36” in exchange for each donated copy of one of their published works to be shared among the public libraries in the county. Authors will be able to sell copies of their publications, meet and greet readers and network with their fellow writers. Authors are responsible for the display, stock, financial transactions and any applicable taxes on the sale of their works.

Authors are required to register in advance for the event. Registration forms are available at each of the participating libraries: Barrett-Paradise Friendly Library, Clymer Library, Eastern Monroe Public Library (including Pocono and Smithfields branch locations), Pocono Mountain Public Library and Western Pocono Community Library. The form is also available online.

For more information, call your local library or Barbara Keiser at EMPL, (570) 421-0800, x13.