“Police officers are human,” Training Officer Jeffrey Dunn tells members of the Sarasota Police Department’s Citizens Academy. “Some of them do stupid things sometimes.”
And some of them do good and brave things. Genevieve Judge, the department’s public information officer, wants to get both of those messages to the media and the public. She knows that a fast, honest response to a negative situation can build trust. And that publicizing the positive things officers do can help build understanding and goodwill.
“There are good police officers and there are bad police officers,” Judge says. “It’s how you handle the situation that people will remember. We can ignore it or we can stay in front of it. Even if we’re not proud of it, I’d rather people hear about it from us so they get the whole story.”
To that end, Judge, a veteran television reporter and videographer, launched the department into the world of social sharing when she came on board in 2013, creating a dialog with residents on the major networks. With the backing of Chief Bernadette DiPino, she routinely posts on Facebook, Twitter (@SarasotaPD), YouTube, and Instagram.
Judge covers all major public events, does ride-alongs with officers called Tweet from the Beat and shoots video for initiatives like Click It or Ticket and Shop with a Cop, a program for children that runs around the holidays. She also fields questions and requests for arrest reports from journalists who also try to balance coverage, often pitting citizens against the police and putting the department on the defense.
Like the academy itself, the social media feed gives residents a behind-the-scenes look at the department and its personnel. It helps them balance the news they see and hear from other sources. “I want people to see it on our social networks before they see it anywhere else,” Judge says. “That way we own it and it comes from a trusted source.”
The publicity serves another purpose. “It shows our officers are not just a gun and a badge. They are human.”
No one know that better than Jeff Dunn, who started with the Bradenton Police Department in 1992 and has worked on the K-9, SWAT and field training teams. In addition to organizing the citizen’s academy, he trains recruits and experienced officers in diversity, firearms, non-lethal weapons and law-enforcement policies and procedures.
“It’s not the most dangerous job but it’s the most rewarding. In police work, anything that goes wrong comes back to training. We make sure everything is correct and accurate and up to date.”
Firing-range practice is essential but training must encompass real-world situations. That’s why Dunn uses scenario-based training, creating events that are realistic, such as putting officers in situations that require them to use defensive tactics. “Not many police officers are attacked by paper targets.”
I’m sure there are days when Genevieve Judge feels the same way.
Next: defensive tactics.